March 2020: Global Savings Group acquires leading French cashback company iGraal

Mar 21, 2021

igraal_globalsavings II

HHP acted as sole M&A advisor to Global Savings Group (GSG) on the cross-border acquisition of the leading French payback service provider iGraal from French media conglomerate M6 for an enterprise value of €123.5 million

Transaction summary & highlights

The acquisition of iGraal makes GSG the largest rewards, savings and shopping content platform in Europe with an expected half a billion shopping-related touchpoints and over 40 million facilitated transactions to GSG’s merchant partners in 2020. The transaction enables GSG to expand its activities into the highly attractive payback market and iGraal’s client base serves as a huge cross-selling opportunity for the existing GSG service offering.

HHP provided full buy-side advisory services to management and shareholders of GSG, including but not limited to tactical advice, support in SPA negotiation, creation of marketing documentation, operating and financial model as well as coordination of other buy-side advisors and respective workstreams.



Founded in Germany in 2012 and headquartered in Munich, GSG is a global leader in the field of commerce content. The group operates in more than 20 countries, with subsidiaries in the US, UK, Germany, France, Spain, the Netherlands, Brazil and Malaysia. GSG has partnered with most of the largest media companies in its markets (CNN, DailyMail, Le Monde, El País, Focus, etc.), helping publishing houses to improve their digital offering and to create new streams of digital revenues.


Acquired by M6 Group in 2016, iGraal is the undisputed leader in the French cashback market and second largest player in Germany. This leadership position is mainly coming from an in-depth member acquisition & digital marketing expertise, long-term partnerships with top e-merchants and state-of-the-art technology.